1. Reform and build senior executives with the ideas, imagination, teamwork model, and quality management by prioritizing each strategic task to satisfy its customers and partners effectively and sustainably.
2. Reform the research/study method form, build a professional team or procure professionals to train and help decision making in each task in a systematic, scientific, and highly unified, to ensure the general interest, and keep the bank profit making with great responsibility and ethics.
3. Reforms and develop tools for analyzing investment and cost balancing apporach as a scientific return indicators to facilitate accurate, clear, and effective decision making.
4. Develop an IT team with a modern technology system that is modern, convenient, fast, and safe to the current and future lifestyle compared to other local banks with right standard and developing and upgrading to integrate with the international banking system.
5. Change the management system by introducing more technology to help in many ways to reduce work errors in and keep up with situation.
6. Achieve excellence in products, human resource development and continuous profit generation.

W – WISDOM

E – EMPATHY

C – CUSTOMER CENTRIC

A – ACCOUNTABLE

R – RESULT ORIENTED

E – EXPERT

U – UP-TO-DATE